Watkins Incorporated, of Winona, Minnesota, is one company that has become famous for its fine vanilla products. Founded by J. R. Watkins in 1868, Watkins is the oldest direct-selling company in the world. "Direct-selling" means that the products are not sold in stores; they may only be purchased from a Watkins Associate.
According to the best available records, The J. R. Watkins Medical Company began manufacturing & selling Watkins Vanilla in 1895. J. R. Watkins dedication to quality was legendary; it was he who, with his 11 fluid-ounce "Trial Mark" bottle, instituted North America's first money-back guarantee. Watkins Vanilla, superior in flavor to even the best store brands, quickly became a staple of the farmhouse kitchen.
Watkins Vanilla gained international acclaim when it was awarded the Grand Prix with Gold Medal at the Paris International Exposition in 1928.
Watkins has produced a variety of vanilla products over the past century, the most famous of which is Watkins Original Double Strength Vanilla Extract. Watkins Vanilla starts with the very best whole vanilla beans (no "splits"), all from Madagascar, & with moisture levels in the optimum range of 21-23%.
A vanilla "perk" is made, just as with a regular vanilla extract. Once "brewed," it 's fortified with to make the flavor resistant to degradation by heat or freezing (both possible with vanilla extracts), & to make the product double-strength. The vanilla is carefully aged, & has a very low alcohol level (8.25%), which makes it even more heat-resistant.
The result is a product that is not only more economical than other vanilla extracts, but whose flavor is actually preferred by most people (its flavor profile is a bit sweeter & more intense than pure vanilla). Needless to say, it is far superior to any other vanilla.
For those who are willing to pay the premium for top quality, Watkins also makes Watkins Pure Vanilla Extract. The same top-grade Bourbon vanilla beans are used in making a classic vanilla extract that easily stands up to the world's best.
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